The tradition of gift-giving to commemorate a birth has long roots in England & India. The term "push present" first appeared in the US in a publication in 1992. MALKA Diamonds has been crafting "push gifts" since we opened. Most recently, a dear customer created a three birthstone ring for his wife who gave birth to their third son. In the latest celebritiy news, Rachel Zoe was gifted a "push gift" with a 10 carat cushion-cut diamond ring. Cushion-cut diamonds, also knows as "pillow-cut" has been popular for over a century. They have rounded corners and larger facets to increase their brilliance. Cushion-cut diamonds are available in shapes ranging from square to rectangular.